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3 seconds is all it takes…

As I have said numerous times, securing your next role is like playing a game. Great competitors not only know the rules of the game they play, but they also get to know their opponents very well. They get know their weaknesses, strengths and how they think.
Before a boxer (a great boxer that is) gets in the ring he has spent hundreds of hours getting to know his opponent and understanding how he plays the game. He knows his strengths and weaknesses and enters the ring with unshakable confidence.
I have spent over 20 years in the corporate ‘ring’, 12 of those in Executive level positions, having interviewed and hired [or not] many candidates. As your Employ ME Master Coach, I want to reveal to you what really goes on inside the mind of an interviewer.
My background has always been in Sales and Marketing. One thing you learn about consumer behaviour, is that you generally have about 3 seconds, before the consumer has made a judgement on whether they are interested in your product or not. For the most part, this happens subconsciously, evolution has programmed the brain to do this, mainly for survival purposes.
Remember, every time you send a resume or about to go into an interview, you are marketing/advertising yourself. Think of it this way, your resume is your ‘brochure’ and you are the ‘product’.
So I ask you, how ‘attractive’ is your brochure? How ‘attractive’ are you?
Generally speaking, within 3 seconds your ‘customer’ (AKA interviewer) has made their mind up whether your resume is worth reading or how much time the interview should last.
So make sure your cover letter and resume have the ‘edge’. Make it PHENOMENAL, not just ‘good’ or ‘great’. Make sure you look AMAZING at interview, the best you can.
In upcoming blogs I will give you some tips on how to do this.
Enough for today, want to become an interview master? Join our free Employ ME Master Class, It’s Free!
Speak Soon
Alberto Lavenuta (Call me Al)
Employ ME Master Coach

SSBT Photo 7 Small sq

Don’t answer any more interview questions until you have read this….

Remember I said that finding a job can be likened to a highly competitive sport? And just like any game you’re playing, if you don’t know the rules or how to outwit your opponent, your chances of winning are dramatically reduced.

What if you knew the rules? What if you understood how your opponent plays the game? Or better still, what if you knew your opponents likes, dislikes and weaknesses? Would that place the advantage on your side? YOU BET!

Ok, so let’s get started.

One of the hardest stage of the game (and I refer to it as a game so that you start to ease your mental approach slightly towards what can be a very nerve wrecking experience) is when the tough questions get asked. You know the ones;

What are your weaknesses?

What do think will be a challenge for you whilst working here?

How do you not show frustration when dealing with a complaining customer? What stresses you when you’re under pressure?

We have other candidates who have more and experience and better qualified, why should we employ you?

Let me ask you … What is wrong with this picture?

What’s wrong with these questions????

Can you see that there is a presupposition (an assumption) in the questions? It assumes you have weaknesses, challenges, stress etc. Your brain hears this and looks to answer the question, literally.

I can hear you ask…so what should I do Al, lie? NO! We all have weaknesses, challenges and stresses (so do I).

Three ways to answer…ready?

  1. It’s all relative! A weakness to one person can be another’s strength. Pick a weakness that may be an advantage to your employer. For example, one of my weakness is that I’m a perfectionist, I cross the ‘Ts’ and dot every single ‘I’s’. So, yes, I will look over an article many times before publishing it. Some people find this annoying.
  2. If you get caught out, then 90% of the answer should explain what you are doing to overcome your weakness. For example, time management may not be your strong point, no problem, now you keep a diary and allocate time next to each activity, or you’re taking an online course to help you improve etc.
  3. Last resort, use the role you are applying for as a platform to help you improve. For example, you may be shy and find it hard to socialise until you get to know people. No problem, being employed in a bigger company will force you out of your comfort zone and allow you to grow and overcome the weakness. You will be grateful for this opportunity and will work even harder.

Get it?

Turn it around to your advantage. Employers love to know you are willing to grow, face challenges, learn, and that you may have a personality trait that will benefit the company.

Enough for today, want to become an interview master? Join our free Employ ME Master Class, It’s Free!

Speak Soon

Alberto Lavenuta

Employ ME Coach



Employ ME Master Class

I bet you don’t this before an interview!

Have you ever been nervous before an interview? Come on Al, what I dumb question! Ok, I deserved that.

Listen, nerves are perfectly normal, the greatest performers on the planet get nervous before going on stage. I remember watching a video of Elvis preparing for a show when he was performing in Vagas. This was late into his career, having done thousands of appearances on stage and screen, yet there he was, pacing up and down trying to manage his nerves! Even the King gets nervous. So chill’s all normal.

 I believe the nervous feeling you get actually sharpens you somewhat and prepares you for ‘action’. This can be a performance, response to danger or even a job interview (which could be both depending on how you look at it). From a biochemical perspective, the brain is flushing the body with a cocktail of ready-to-take-action neurotransmitters such as Dopamine, Norepinephrine, and Epinephrine (also called adrenaline).

If you’re like most, a job interview is seen as something quite unpleasant, in extreme cases, something dangerous. I’ll will talk about why this is, in another Blog, but for today I want to give you one simple strategy that will help to calm those nerves. Got pen and paper ready?



When people are under pressure or stress, their breathing tends to be rather shallow and fast. Observe your breathing next time you’re in a situation of stress and you will notice you are not taking long slow breaths.

Deep, controlled breathing has been proven to lower blood pressure, promotes better blood flow and reduces stress! But here’s the best part – deep breathing forces you to focus on your breathing and quietens that voice in your head that is telling you, you are about to die!

Try it now  – take a deep breath to the count of 5, feel your rib cage expanding and diaphragm pushing down. Hold it for a count of 2 and then exhale slowly to a count of 5. As you exhale, allow your muscles on your face and upper body to release.

You should feel an instant change in your body.

Do this several times before an interview and feel the difference it makes. You will be more relaxed and able to access your memory much better, which will allow you to smash those tough questions eeeeeeasy!

Speak soon and play hard.

Alberto Lavenuta

Employ ME Coach